{"id":279,"date":"2015-06-10T12:31:12","date_gmt":"2015-06-10T19:31:12","guid":{"rendered":"https:\/\/gorhamprinting.wordpress.com\/?p=279"},"modified":"2023-06-07T02:30:45","modified_gmt":"2023-06-07T02:30:45","slug":"successful-summer-sales-for-self-publishers","status":"publish","type":"post","link":"https:\/\/gorhamprinting.com\/buy-the-book\/2015\/06\/10\/successful-summer-sales-for-self-publishers\/","title":{"rendered":"Successful Summer Sales for Self Publishers"},"content":{"rendered":"

The days are getting longer as we head toward the solstice. With the extra hours of sunshine, now is an excellent time to plan a summer sales event for your book. I\u2019m not suggesting setting up a lemonade stand on your front yard, but you might rent a booth at a local festival or street faire. You have a variety of options to sell your book as a self-published author if you look for them!<\/p>\n

Street faires and festivals:<\/strong><\/h2>\n

\"Front<\/a><\/p>\n

Jamie David, author of Johann Sebastian Humpbach<\/em><\/a>, a delightful chapter book for children, sets up a table at her town\u2019s weekly street faire during the summer. Does your area have a tourist trade? Check the events calendar of your local paper, or within a certain radius of you.<\/p>\n

\"Self<\/a><\/p>\n

Jan Bono<\/a> recently attended an outdoor bazaar in her local area, selling copies of all of her titles. Over the years Jan has created a professional-looking booth that compliments her infectiously fun personality and augments her book sales.<\/p>\n

If not a faire booth, why not contact a local juice bar or caf\u00e9 and see if they will host a book signing event for a few hours? Give yourself enough advance notice to be able to put notices up and spread the word through your social media.<\/p>\n

Start setting up your calendar for July and August. Are you vacationing somewhere that may have an independent book store? Why not try to set up a book-signing event during your stay? Is there a local bed and breakfast that would love to host a visiting author? Contact your local library and ask to set up a “Meet the Author” event where you could present an evening of how your book came to be, reading a page or two and open the floor to questions.<\/p>\n

\n

Check your inventory.
\nDo you need to place a reprint order?
\nAllowing two to three weeks for production
\ncould prove a problem if you’ve set up events
\nwithout having enough books on hand.<\/p>\n<\/blockquote>\n

What else can you do to hook an audience? Think outside the box! I like to link marketing efforts for my latest romantic comedy, Her Ghost Wears Kilts<\/em>, recently licensed by Amazon Encore imprint, with the cable television series Outlander<\/em>. The program is between seasons and fans may want a book about a ghostly lord of ol\u2019 Scotland to tide them over.<\/p>\n

Be creative and use this time for aggressive marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

The days are getting longer as we head toward the solstice. With the extra hours of sunshine, now is an excellent time to plan a summer sales event for your book. I\u2019m not suggesting setting up a lemonade stand on your front yard, but you might rent a booth at a local festival or street […]<\/p>\n","protected":false},"author":4,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[11,15,1],"tags":[34,62,70,127,172,229,232,253,259],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-self-publishing","category-uncategorized","tag-autograph-parties","tag-book-printing","tag-book-signing","tag-gorham-printing","tag-market-your-book","tag-self-publishing","tag-set-up-a-booth","tag-summer-events","tag-think-outside-the-box","entry","has-media"],"yoast_head":"\nSuccessful Summer Sales for Self Publishers - Buy the Book<\/title>\n<meta name=\"description\" content=\"With the extra hours of sunshine, now is an excellent time to plan a summer sales event for your book. 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