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What is the Difference Between Short Run, Print-on-demand, and Offset Printing?

Modern book printing is sort of like a double-edged sword. While it’s now easier than ever before to self publish your book, wading through the sheer number of book printing options out there can be a dizzying experience.

The simplest way to break down your options is to look at the three main categories of book printers:

  • Short Run Printing
  • Offset Printing
  • Print-on-demand

We’ll take a look at these three types of book printing to help you decide which option would be best for your book.

What is Short Run Book Printing?

Short run printing is a method of printing books that exists somewhere between print-on-demand and offset printing. This method utilizes digital printers, which operate using digital files (hence the name “digital”).

As a short run book printer, Gorham Printing uses Konica production printers, which are sheet-fed, toner-based printers capable of producing up to 160 sheets per minute. Each sheet can fit up 8 pages for a total of up to 1,280 pages per minute. We optimize our machines to print between 25 and 2,000 books per order.

What is Offset Printing?

Compared to short run book printers, offset printers typically print on larger sheets of paper at a considerably faster speed. However, this process requires substantial setup is more complicated to bind. With these additional requirements, offset printing only becomes efficient when printing roughly 5,000 or more books.

What are the Advantages of Short Run Printing Over Offset Printing?

With offset printing, the price per book does not become cost-effective without ordering a significant amount of books. Having your money tied up in book inventory can be problematic. Not to mention you will need space to store 5,000+ books.

Short run printing, in contrast, allows you to be more flexible with print run size because it stays cost-effective at lower quantities. Additionally, reprinting your book is faster and more affordable because there is less setup involved than offset printing.

What is Print-On-Demand?

Print-on-demand (P.O.D.) is a relatively new method of book printing. When you register your book with print-on-demand service, your book is not actually printed right away. Only when someone buys your book does it actually get printed.

When a print-on-demand book is purchased, the printer produces the exact number of copies bought by the customer. These copies are then packaged and shipped directly to the customer. The entire process is highly automated, requiring little to no intervention by a human to complete.

What are the Advantages of Short Run Printing Over Print-On-Demand?

Print-on-demand incorporates both printing and distribution, making it practical for authors who do not want to handle shipping. However, when comparing the price per book, printing one book at a time is more expensive than doing a full print run.

Short run printing, on the other hand, allows for more quality checks and better color control during production. Short run printing also opens the door for more customization options, such as custom bindings, trim sizes, and paper selections.

Which Printing Method is Right for You?

When comparing these three very different approaches to book printing, short run printing is a great option if you plan on printing between 25 and 2,000 books. If your initial print run requires many thousands of books, offset printing may be a more cost-effective approach. Some authors will also opt to use a print-on-demand approach as it provides for a low budget means to distribute your book.

If you need at least 25 or more books, I encourage you to get a quote using Gorham Printing’s Get a Price Tool. With great service and a huge range of customization options, we’ve got what you need to print your perfect book.

Colin

A newcomer in the northwest, Colin originally hails from sunny San Luis Obispo, California, where he earned his bachelors in English. In between backpacking excursions, his hobbies include competitive ballroom dancing and fiction writing.

This Post Has 2 Comments

  1. Mike Reininger

    Thank you, Gorham Printing, for continuing to exist. It’s nice to know that in the future if I want to print up one hundred paperback copies of my self-published book, all I have to do is pick up the phone or send you an e-mail message. As you all know, my book is titled: “The Life Story of Hubert Dielen, 1855-1926, an autobiography.” I currently have nineteen paperback copies remaining from the last printing of the book. Once I get down to five remaining copies, I’ll stop pushing my book to the public and instead give those remaining copies to close family and friends instead. Selling books is quite a chore in and of itself. My book requires continuous promotion for people to want to buy it. I’m the primary mover and shaker when it comes to the selling of the Hubert Dielen story/book. So, unless I get a marketing coup, such as having the book turned into a screenplay and then a movie, the book version of the story is where it will remain, which is fine since oftentimes books are better than movies anyways. Will my book be recognized as a literary classic one hundred years from now? Time will tell, I guess first the book must stand the test of time. One thing is for sure, those two hundred and twenty-five people that have or will have this final printing of the translated book really have a gem. (Twenty-five of those are hardcover.) But will I continue pushing the book indefinitely? No, enough is enough. Selling the book was educational and even fun, but I’m going to move on to something else. I also still have eight hardcover copies of this latest and final printing of the translation. Those remaining copies will go to family. They were very expensive to make due to the small printing volume of only twenty-five copies. I appreciate them very much since the quality of the printing is much better than the paperback copies. The paperback copies suffice for the general public, though. Gorham Printing has printed up three hundred paperback copies for me thus far, and seventy-five hardcover copies. Using other printing companies in addition to Gorham Printing since 2005, I have altogether printed up around 1,450 copies of the story. Of those, I’ve only sold around 1,200. The other 250 copies were given away or lost. So, that’s the story of the printing of the Hubert Dielen book in English, God bless!

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