Custom booklets have become one of the most versatile and cost‑effective print products for businesses, nonprofits, educators, and creators in 2026. With fast turnaround times, professional finishes, and flexible page counts, booklets offer a polished way to share information, tell a story, or promote a brand. Whether you need marketing materials, event handouts, or educational content, custom booklet printing gives you a compact, high‑impact format that’s easy to distribute and affordable to produce.

Why Custom Booklets Are So Popular in 2026

Several trends are driving the surge in booklet printing this year:

• Short‑run printing is more affordable than ever, making it easy to print small batches. Saddle-stitch binding, in particular, is one of the cheapest binding options. We offer booklet printing for as little as $1.63 per booklet. Use our online price calculator to generate a quote.
• Businesses want tangible marketing materials that stand out in a digital‑heavy world.
• They’re easy to customize — size, paper, binding, finishes, and design. Review our complete list of cover and interior paper options.

Below are the top ten ways people are using custom booklets in 2026:

1. Marketing Brochures and Product Catalogs

Businesses rely on booklets to showcase products, services, and brand messaging in a tangible, memorable format. Unlike single‑sheet flyers, booklets offer space for detailed descriptions, pricing, and visuals. They’re ideal for trade shows, sales meetings, and direct mail campaigns.

Best for: Retail, manufacturing, real estate, B2B services.

2. Event Programs and Conference Guides

From corporate conferences to school performances, event booklets help attendees follow schedules, speaker bios, maps, and program details. They add professionalism and serve as keepsakes long after the event ends.

Best for: Conferences, graduations, performances, fundraisers.

3. Training Manuals and Employee Handbooks

Organizations use booklets to standardize onboarding and training. They’re easy to update, cost‑effective to reprint, and durable enough for repeated use.

Best for: HR departments, safety training, corporate onboarding.

4. Church, Ministry, and Nonprofit Materials

Faith‑based organizations and nonprofits rely heavily on booklets for devotionals, study guides, event programs, donor materials, and outreach resources. The compact format makes them perfect for weekly distribution or mission work.

Best for: Ministries, nonprofits, community outreach teams.

5. Educational Workbooks and Course Materials

Teachers, tutors, and course creators use booklets to package lessons, worksheets, and study guides. They’re more durable than loose pages and easier for students to keep organized.

Best for: Schools, homeschool programs, workshops, training courses.

6. Real Estate Listing Books and Buyer Guides

Agents use custom booklets to present property listings, neighborhood information, and buyer/seller resources. They help build trust and leave a lasting impression during open houses or consultations.

Best for: Real estate agents, property managers, developers.

7. Small Business Brand Storybooks

Many small businesses now use booklets to tell their brand story — sharing their mission, values, origin story, and product philosophy. These booklets elevate brand identity and create emotional connection with customers.

Best for: Artisan brands, boutiques, makers, local businesses.

8. Menus, Recipe Books, and Food Guides

Restaurants, cafés, and food creators use booklets for seasonal menus, catering guides, and branded recipe collections. They’re durable, easy to update, and perfect for take‑home marketing.

Best for: Restaurants, bakeries, meal prep services, food bloggers.

9. Portfolio Books for Creatives

Designers, photographers, writers, and artists use booklets as compact, professional portfolios. They’re ideal for interviews, client meetings, and events where digital portfolios aren’t practical.

Best for: Creatives, freelancers, agencies.

10. Membership Guides and Welcome Packets

Gyms, clubs, associations, and subscription services use booklets to welcome new members with essential information, policies, schedules, and benefits. They help reduce onboarding friction and improve customer experience.

Best for: Gyms, clubs, associations, subscription services.

Whether you’re promoting a business, educating an audience, or sharing your story, custom booklets offer a polished, professional way to make an impact.