When I started my interview with Elizabeth Reinhart I wondered if she would tell me about children that inspired her or her own childhood but what she told me was even more intriguing. She said that her stories come from a much deeper place where the stresses and anxieties of navigating life as an adult live. Elizabeth translates the universal human experiences into stories and lessons to help guide children through some of the difficulties they face as they grow.

Gorham Printing: What inspired you to write children’s books?

Elizabeth Reinhart: I’ve always loved writing, but to be honest, it never really occurred to me to write children’s books! My mom passed away fairly suddenly when I was 37, and I found myself struggling to make sense of life. Writing became a way for me to remember the life lessons my parents taught me, but instead of approaching my grief as an adult, I simplified and reduced my feelings to the barest experiences that we all have. So, in a way, writing was my therapy. My mantra has always been, “What would they want me to have at this moment?” I had no thoughts of publishing at that time – it was simply an exercise to feel connected to someone whom I loved very much and missed deeply. BUT … the stories are not sad. I very much wanted the words to be a place of celebration, and in fact, the first book is about striking out on your own and beginning your own life’s adventure. In that story, Little Fox becomes so distracted by all that he sees in the light of the day that when night arrives, he finds himself lost and unable to find his way back home. Both the Sun and the Moon aid him in finding his way, and in my heart, they are synonymous with my parents. Even as an adult who was grieving, I could hear them say, “Get out there! Grab life and go for it, and we will always be with you to lead you home.

GP: How did you find your amazing illustrator Aleksandra Bobrek?

ER: That was quite a journey! Once I decided to make a go of publishing, I “interviewed” multiple artists. I did not have a clear mental picture of how Little Fox would look, and I was adamant that whoever I ended up working with for the illustrations should also have a lot of creative freedom. There were many instances where it just wasn’t the right fit – and then the stars aligned, and Aleksandra proposed the sweet version of Little Fox we now see in the books. There was just something about the colors and vibrancy that spoke to me.

When I have new text, I send the draft to her and let her imagination go wild. She sends me some sketches so we can go over them, but in general, we have always had the same vision. The sweetest aspect of our working relationship is the hidden nods to one another that no one else knows about. In each book, we hide something small that is significant to each of us.

It is a testament to our working relationship and the friendship we have developed over the years. It means so much to me.

GP: Many children’s books are about teaching little ones life lessons, what is your inspiration for the lessons in the Little Fox books?

ER: Everything! I find beauty and fascination everywhere I look – in people, nature, colors, and all of our senses. I never feel more alive than I do when I’m spinning a tale. It’s rather romantic in that sense. And when I am “in the feels” I allow myself to dig deep into my own fears and relations. What I love about the character of Little Fox is that he shows that self-reflection is not scary. Much of what I write for his character are my own thoughts and insecurities as an adult, and I try to weave a children’s story from it. I try very hard to write stories that have wildly different meanings depending on your age. For example, the second book in the series, in a child’s eyes, the story is about what it means to be a good friend – that it is not about gifts or tokens but instead about showing up. It’s a simple concept. However, the catalyst of the story was about my love for someone who suffered from depression and my frustration that no matter how hard I tried to be funny, to bring shiny things, or “make it go away,” I could not fix it. At the end of the day, it was simply my friendship that truly made a difference. The power of allowing someone to be heard – to be still and listen.

Little Fox is all of us – and ageless. I think there is beauty in allowing adults to read children’s stories and also be comforted by them.

GP: What does your process look like for a new book from writing to illustrating as you prepare for printing?

ER: Generally speaking, the writing process requires me to have quiet and time away from noise for contemplation. I’m always surprised when an idea pops into my head, and as soon as it does, I grab anything I can to start writing ideas. It’s almost always unplanned, so I try to have writing paper everywhere (much to my husband’s chagrin). In the car, by the bed stand, in the kitchen…

Once I’m confident the storyline will not deviate too far from the draft, I share it with Aleksandra who begins the conceptual sketches, and we work through to finishing. While she is working her magic, I am working with an editor to fine-tune the wording and also reaching out to my book formatting guru. Once it is tied with a bow, it’s off to Gorham!

Over the years, I’ve built the team of my dreams, and we all span the globe. Aleksandra in Poland, my editor in London, and Gorham in Washington.’

GP: What is your favorite part about preparing for a new book?

ER: The uncertainty of it all…what I mean by that, is the undulating creative process. Some ideas are so organic and easy, that it feels there was very little effort in the process. My book 1 was quite like this. Book 3, however, oh, goodness. Nothing seemed to flow or go correctly. It took me three times as long to get to the finish line. Everything had a problem. I also think there is a misconception that writing a short story or a children’s book is easy. It truly isn’t, if it is done correctly. As my editor once told me – you only have about 1200 words to capture the attention of a young audience, and if you drone on too long, you will lose them. Economy of words is essential, so you have to pack a big punch in a short amount of time.

The adult “us” has so much to say and a hundred different ways to say it, but a child needs you to guide them more efficiently. Honestly, that entire process has helped me personally when I feel overwhelmed with life choices. You have to be very compact in your thinking and organizational process. It can be a tremendous challenge.

GP: What has your book printing experience been like, both with Gorham Printing and with other companies if you may have worked with?

ER: Well, I could write a dissertation on this, and I frequently chat with other aspiring authors about the power of print. It is ESSENTIAL to have a printer who is supportive of your work and provides high quality output. I would argue that it is even more important when you are publishing picture books like mine. A bad print job equals a cheap and underthought product, and as a business owner, this is not the message you want to convey to readers. If you care about your characters and stories, never ever skimp on the actual production. I hired and fired 2 other companies before settling on Gorham Printing. The biggest sells to me: 1) custom book sizing. This can be a very influential aspect if you are creating a picture book. Formatting and bleeds are central to the creation of any book, but in my case, when Aleksandra and I began working together, we already had the artwork prepared at the time I was looking for a printer. We already agreed upon size, and if I was forced to print a book in a different size than it was formatted for, the dpi would have altered and resulted in messy illustrations when printed.  It was essential in my case, that I find a printer who could accommodate the size the book that it was formatted for.  2) Quality of binding. This is a big one. Books are meant to be read over and over and should be able to endure a child’s veracity for it.  What good is a book if you can’t read it on repeat and fall asleep under the covers looking at its illustrations? 3) Print on demand versus traditional print. There is absolutely no comparison in my mind. I’ve always wanted to be a hands-on business owner, so the thought of trusting the print and distribution process without ever seeing the product was an immediate “no”. 

To test my assumption, I did try a well-known “print on demand” company (which I will not name) and was horrified by the outcome. Pages were in the wrong order, the paper cheap, and I was able to rip apart the spine of the books with my bare hands. Now, imagine if that had gone to a customer, unseen by me, directly from them. I have been methodical in my approach to this business and have tested many things before even thinking about going live. Gorham was an essential decision to bring Little Fox to life.

I have never once had a complaint from a buyer regarding the quality of the binding and print.  So, well done Gorham!

---

I enjoyed speaking with Elizabeth and gaining some surprising insight about the places and ways that inspiration can strike for children’s books. Much like Little Fox I learned if you surround yourself with the right friends they will help you be brave enough to explore the unknown and grow in all of your adventures.

If you want to learn more about Elizabeth Reinhart and her “Little Fox” books check out her website https://www.emreinhart.com/ to order books or for free games and activities.

If you are looking to start printing your own children’s book contact us at [email protected] to get started today!

We are proud to celebrate our new owner 1 year anniversary. In celebration, our local paper The Chronicle and one of our loyal authors/publishers published an article about her.

Commentary by Julie McDonald / For The Chronicle

When the young 5-foot-9 blonde attended her first print shop expo as owner of Centralia’s Gorham Printing, people asked if she was somebody’s daughter. That’s because Catherine (Croteau-Kiggins) Carlson is a true minority in the male-dominated business — a 31-year-old woman who is half Native American.

A go-getter from an early age, Carlson purchased Gorham Printing from its founder, Kurt Gorham, on June 16, 2023, but she had been running the book design and printing company for several years. She started working for Gorham as a pre-press technician at the age of 21 and changed jobs within the company nearly every year, working her way up to manager.

Gorham was 21 when he and his wife, Norma, opened a commercial graphics and print shop in downtown Centralia in 1976. Fifteen years later, they moved to rural Rochester and switched to printing only books in a building on their property.

“Book printing was an intriguing new venture, and I decided to jump into this arena of printing with both feet,” he said. “With the purchase of bindery equipment, additional presses, we turned our attention to printing books and only books.”

The company printed small runs of 25 up to several thousand soft-cover or hardbound books in color or black and white, filling a niche for personal and family historians like me.

“This change of direction in our printing company from commercial printing to a book design and printing company was quite rewarding for me,” he said. “I loved the actual production process, and because of the internet, we had a viable way to work with customers from around the country. I felt we had found our niche!”

As the stigma against self-publishing faded, Gorham’s business boomed.

In November 2006, the company moved to a new 7,500-square-foot building on Mahoney Drive at the Port of Centralia. It employs eight people who can help design text and covers in addition to printing and binding the books. Gorham ships throughout the country.

“I truly enjoyed the challenges of running the business, working with wonderful and dedicated employees, and seeing the smiles and compliments from our customers,” Gorham said.

But after more than four decades in the business, the need to keep current with trends and develop faster and better methods began to lose its luster, he said, realizing it was probably time to retire. He knew Carlson wanted to own a business, so he said, “transitioning the business to her made perfect sense.” As he mentored her, she made decisions, ran the daily operations, and worked with suppliers, vendors and book clients.

When he retired in mid-2023, Gorham said, “it was a great decision for both of us.”

“She is very capable, and I feel confident she will continue to grow the business with new vitality,” he said.

“I was already doing it, so the transition was extremely smooth,” Carlson said.

To buy the company, Carlson, who was still Kiggins then, applied for a loan.

“They definitely don’t make it easy,” she said. “It took eight months for me to actually be able to make the next step happen after two years of working toward it with Kurt.”

Although she preferred not to say what she paid for the business, the property alone on 1.34 acres is valued at $880,000, according to the Lewis County Assessor’s Office.

So, who is this young woman who purchased a print company at the age of 30?

Catherine Croteau-Kiggins was born to a 16-year-old mother, the result of a high school fling that didn’t last. Her biological father is a full-blooded member of the Red Cliff Band of Lake Superior Chippewa in Wisconsin. She grew up in Estacada, Oregon, and bonded especially with her grandparents.

As a child, she loved spending time in her grandfather’s mechanic shop. Her grandmother did foster care, and her mother rented a chair in a hair salon.

“I loved how he was running the business,” Carlson said. “So I spent a lot of time as a kid watching adults own their companies. And I was like, that’s what I want to do one day.”

Her mother later married, had three more children, and moved the family to Longview when Catherine was 10.

“I’m from a very small town,” she said. “Going to such a big town was really hard for me as a young kid, so my mom homeschooled me.”

She attended a private Seventh-day Adventist school for a while and then enrolled in Lower Columbia College’s Running Start program. In 2011, at 18, she graduated with her high school diploma and an associate degree in business plus five one-year certificates in business, accounting, customer service, marketing and project management.

“I just loved it,” Carlson said. “It was the first time in my education I really felt challenged.”

She worked from a young age, starting at Cup of Joe’s coffee shop when she was 13 and later at a pastry shop and café, Cassava. She wanted to own a bakery someday and signed up for an apprenticeship in Bandon, Oregon, but decided to stay closer to home when her grandmother, who was a lot like her mother, was diagnosed with cancer. The death of her beloved grandmother five days before her 18th birthday was “a life changer for me.”

She’s still close to her grandfather who lives in Raymond. “He is very proud of where I’m at in life,” she said.

After graduating, she worked for a time as a radiology assistant but didn’t like the medical field, which she described as “rigid.”

“You’re told to be in this box and stay in this box,” she said, “and I struggled with that a bit.”

Then she worked as a pharmacy technician but finally saw an advertisement on Craigslist for a pre-press tech paying $10 an hour. She applied and landed the job. She began working at Gorham in January 2014, and a decade later she owns the company. To avoid being stuck in a box, she moved around to other jobs within the company — prepress, printing, customer service and cutting.

Last year proved an eventful one for Carlson as she purchased a business and married her partner of 12 years, Micah Carlson, who was homeschooled in Grand Mound and graduated in 2008 from Centralia College through Running Start. He earned a bachelor’s degree in accounting, drives a log truck and worked as a job superintendent.

They met at a railroad trestle near Adna on the Willapa Trail and decided to marry in the same place. She didn’t want a big wedding, so they didn’t tell anyone. They married on April 1, 2023, in front of only the pastor, his wife, a photographer and a friend who helped her into her dress.

“We finally had to just make it official,” she said. “But we had made the commitment to each other.”

She described Gorham as a good boss.

“We got along very well, and I also drove him absolutely crazy,” she said with a laugh. “Kurt would complain to me all the time. He’s like, ‘Stop doing this. You’re acting like me.’”

They both can be a bit intense, she said.

During the past decade, while the number of employees has stayed consistent, the company has increased its accuracy to 98 percent. It revamped the file upload tool and proof forms.

“We can actually still focus on the most important things of relationships and growth and craftsmanship,” she said. “That’s what we love to do.”

In the past, the company printed about 2,000 books each week, but today that number is 5,000. The company used to average 30 to 50 print jobs at a time, while today that number ranges from 80 to 200 jobs.

Although most of their customers are outside the local area, they like to keep that personal touch. They ask customers who call for their name, not their order number. The company doesn’t offer discounts because it works close to costs, and the price of materials has soared in recent years. “The cost of paper alone went up 40 percent,” Carlson said.

In their retirement, the Gorhams split their time between Sequim and Arizona. Norma still works part time as an educator, and Kurt enjoys running a portable sawmill to produce timber for his projects. Although they have two grown children, their offspring didn’t pursue careers in the printing industry.

“He didn’t want to see it sold off to someone who’s going to try to use it to get a paycheck and treat it like it’s not important,” Carlson said. “He built this company so he could have a career that was close to home, supporting his family, and was actually a part of the community. And that was my dream.”

The company has all new Canon printers. It now does foil stamping for book covers in Centralia. And Carlson plans to expand into creating hardcover books in-house rather than contracting with companies in Silverton, Oregon, or Portland.

Beyond that, she intends to continue the company’s focus on personalized customer service.

As the new owner, did she consider changing the company name?

“I never thought about changing the name,” Carlson said. “I appreciate history and heritage. Gorham Printing represents building relationships, continuous learning, and craftsmanship. Kurt told me I should change the name if I wanted to, but I am proud to keep the name Gorham Printing.”

•••

Julie McDonald, a personal historian from Toledo, may be reached at [email protected].

For many modern buyers, subscription boxes are an exciting way to discover new products. For those unfamiliar with subscription boxes, they are monthly shipments sent directly to your door that contain an array of curated products related to a specific interest. For example, each month I receive a box full of treats, accessories, and toys for my cats. The sky’s the limit with the different types of boxes. You can find subscription boxes related to camping, international snacks, pet accessories, and every book genre you can imagine. Book box subscriptions, in particular, have become very popular.

Book boxes have been rising in popularity thanks to the help of social media influencers on Instagram and TikTok. These days, there are hundreds of book boxes (both by subscription or pre-order) to choose from. Each box caters to a different genre, trope, or aesthetic. With book boxes, you can receive a constant supply of books in favorite genre or explore books from new genres. At Gorham Printing, we have worked with several different book box creators.

I recently had the privilege to sit down with the best-friend duo, Ashley and Becca, who run the book box, Final Score. They shared their experience about what led them to start Final Score and their journey in the first year of operating the company.

When the Idea of Final Score Came to Light

Both moms, Ashley and Becca met when their kids were part of the same soccer team. A fast friendship was formed as their love for sports and books was apparent. Final Score reflects that love, as it is a book box specializing in sports romance. When asked how the idea of running a book box started, they laughed, “Well COVID happened, which helped jump-start the idea.”

Quarantine led to new ways of finding entertainment and projects. One of those discoveries was the BookTok community on TikTok. The community is vast, with different sub-groups for genres, interests, and ever-growing trends to keep you up to date on which books are a popular read. Book boxes are also very present on social media, but they noticed that there was a lack of book boxes dedicated to sports romance, a genre that they both love to read. 

“I half-jokingly said to Becca that we should start our own book box,” says Ashley, “to which Becca simply said, ‘Well, let’s do it!’”

Gathering the Pieces for Final Score

A year prior to launching their box, Ashley and Becca reached out to all the indie authors and publishers that they wanted work with.

“This was our first lesson when it comes to book boxes,” says Becca, “as what book is trending now is likely not going to be a year from now.”

They wanted to showcase each of their books with something special. Many of their books incorporated premium cover features, like foil stamping and 3D Spot UV, as well as the author’s signature in the books.

To help with the design process, Ashley and Becca asked each of their indie authors and publishers what must or must not be included on their covers. For example, one of the authors did not want a dark cover at all. “One thing that makes our book box stand out from others is that we read all the books that we put in our pre-order,” the girls tell me, which they were shocked to find not many book box services do. They felt that this was an advantage, as they were able to really personalize each cover they had designed for each book, something that both authors and subscribers noticed and loved, “The covers have been a big hit!” The books are not the only thing included in a box, various items such as bookmarks and stickers unique to the book are included. “We also include ‘player cards’ of characters in the books, everyone loves them!”

Other things had to be decided before marketing their book box, such as the name of their book box, the design of their brand, and where to have their books printed. The first name they thought of for their book box was already taken, so they took some time bouncing name ideas off each other until they settled on Final Score. “We wanted a name that could be used for any sport.” The box itself that readers receive is pink which they laugh about as neither of them are partial to the color.

“We are tagged by our readers saying how excited they are seeing ‘the pink box’ arrive which is awesome to hear,” Ashley and Becca tell me. “But I guess our box is officially ‘the pink box’ now.”

Getting the Books for Final Score Made

When it came to printing the books, they were looking to print locally. Being a small business, they wanted to support other small businesses and loved the quality of Gorham Printing’s books and the premium features they offered. “You were the first printer we found on Google, but we kept looking as we thought you didn’t have the cover features we were looking for. Eventually, we circled back and realized that you guys do offer the features we were looking for! That’s when we reached out.”

While working to put Final Score together, another lesson they learned was how much the up-front cost was going to be. “Every little thing costs,” they told me, “Which we knew, when starting a business, was going to happen. It still surprised us how much that would apply to things you hadn’t considered!”

Ashley and Becca officially launched Final Score to the public April 17^th of 2023. Their first subscription box followed shortly after on August 1^st.

Final Score’s Future

With one year under their belt, I asked Ashley and Becca what their future goals and plans were for their business. This past year, they’ve had vendors set up at conventions in the states but would love to be able to go internationally. “Some of our readers are international like Canada, Australia, and the UK to name a few. It would be great to showcase our book box in those areas as well!” Ultimately, they told me that their goal is to reach a place of stability financially. “We do not want to be huge, but having a more stable finance would be nice!”

Book Boxes with Gorham

Working with Ashley and Becca this past year has been a blast, and I am more than ecstatic to hear that their business that they started together, almost on a whim, is doing well. Book boxes are still a fairly new concept, and getting to learn Ashley and Becca’s process for starting, designing, branding, and printing their books with Gorham Printing was a wonderful experience.

As a digital short-run printer, Gorham Printing is a great printer to work with if you run a book box service! With our multiple selection of high-quality binding options, premium features, and the flexibility for customization, we are a great source for any book boxer who is looking to print 25-5000 copies each month.

Order Your Final Score Book Box

If you love sports and romance or are interested in giving the genre a try, I highly recommend subscribing to Final Score. You can find their book box on their website www.finalscorebookbox.com as well as on their social media sites: Facebook, Instagram, and TikTok.

“We are just two moms who like to read books.”

Ashley & Becca

If you have ever attempted to design your own book, you probably spent a lot of time perfecting your images. You would have wanted to make sure the words and colors look exactly how you imagined them in your head. However, when the book finally gets printed, this is often not the case.

A book will look different depending on how you view it. This means that your monitor, home printer, and even previous print runs may all look slightly different than your next print run. Due to the nature of printing, this is unavoidable. However, there are some steps you can take to reduce the differences. Your best option is to get a printed proof from your book printer prior to the books heading to production.

If you want to get ahead of the game or understand more about your book’s color, here is a brief overview how printers utilize colors, as well as strategies for how to best optimize your color.

What is Color?

When viewed on a screen or monitor, color is composed of small beams of light, specifically red, green, and blue (RGB) light. These three colors combine to form almost any color imaginable. Since the color is backlit, it often appears bright and vibrant on your screen.

When you print, specifically digital book printing, the colors are made out of dry toner. Often this is a combination of Cyan, Magenta, Yellow, and Black (CMYK). Toner is a translucent dry powder that is heated up by the printer. An electric static shock is then sent through the toner, fusing the image onto the paper. 

There are other types of printers out there, such as wide-format 12 color printers, or Inkjet that use wet ink for printing. However, for most high-quality books, dry CMYK toner is used.

Gorham Printing Digital Book Printers

Our printers are top-of-the-line Canon digital printers. We use dry, translucent toner, and our machines are G7 color calibrated throughout eacg day. The reason we are called a digital printer is because our digital presses use electrical static to transfer the image onto the paper. This is different from offset presses that utilize metal plates and ink to roll the images onto the pages. Our G7 Color is not only consistent but very accurate to your files. It produces the best printed color available.

What is Affecting Your Color

Say you have a old photograph or an image you found online that you want to use in your book. If you try to make the colors “match,” it might feel like aiming at a moving target. This could be caused by several reasons such as:

• The software you used to create the file
• How images were obtained (cameras or scanner)
• Your computer monitor’s quality, calibration and consistency
• The paper used for printing vs the original photo paper that may have been used
• The color mode of the file (RGB or CMYK)
• How your eyes view color
• Your personal color preferences
• Lighting conditions

When this happens, a printed proof becomes your secret weapon. Before receiving a printed proof, check your computer’s color settings so that you have a baseline. Additionally, make sure that your proof is being printed on the same paper stock that you plan on using for your final book.

After the printed proof arrives, make adjustments as needed to obtain an output you like. Keep in mind that matching your printed image to the original is almost impossible unless you are using all the same conditions. This is important to remember so you do not drive yourself mad with trying to match to an original.

Best Practices for Setting up Color in Files

The best way to review your color is to always get a printed proof from your printer. Once you have the printed proof, you can make color adjustments in your file to reach your desired output. Here are a few recommendations that can help get you as close as possible to your desired color:

• Solid color areas should be CMYK. Make sure that the color settings of your editing software is set to CMYK, not RGB. This is known as a “build” of CMYK. Solid areas color created using RGB can result in an unwanted color shift. For example, a solid red should be made with 0%C 100%M 100%Y and 0%K.
• Type should be 100% black (K only: no C, M, or Y). Sometimes color can look black but is actually varying shades of dark gray. Gray color uses a mix of several colors, whereas true black uses 100% black toner.
• White type should be 100% white (0% CMYK). 
• Keep your type vector whenever possible, not screened.

Prior to printing, your images will go through an image processor that will translate any RGB images to CMYK for printing. RGB tends to look richer/darker on screen than the final CYMK image. Having your color setting set to CMYK will give you a closer accuracy from screen to printing. For this reason, we do not recommend having profiles assigned to your images.

*Can I send a custom color profile attached to my file? Our printers are set up for G7 Color and are calibrated everyday and throughout the day to keep accurate color. Applying a color profile could overwrite the machine’s color calibration and might cause severe color drifts and inaccuracy in color.

Best Software Settings for Print Color

Adobe CC (recommend setting up color in Adobe Bridge): 

• In your color settings, we recommend selecting Adobe RGB, Coated GraCOL 2006, and Relative Colorimetric for a rendering intent. These are the same settings used by Gorham Printing designers.
• When Exporting your files as PDFs from InDesign, on the “Export Adobe PDF” settings screen, choose PDF/X-4:2008.  This will prevent changes in your color.

*Does Gorham Printing offer ICC profiles? We do not provide ICC profiles because there are too many uncontrolled variables with your workstation, software, and files to result in a color “match.” For best results, we recommend using Adobe Creative Cloud to create your files using the settings outlined above.

Microsoft Word (or similar word processor): 

• Most word processors only have RGB color options. However, if you prepare your images outside your word processor, make sure that you do so in CYMK. Your images may stay in CYMK when you import them into your word processor, but it will depend on your specific software.
• Since your screen will be illuminated, your images may appear darker when printed than they do on the screen. We recommend decreasing your lighting to about 5%-10%.
• When Exporting or Saving As a PDF from Word, choose the option for PDF/X-4:2008. If you do not have this option, select the most updated PDF option available. 

What You Should NOT Do

• Do not use Pantone Spot Colors. The file will not print correctly but will be converted to a standard CMYK G7 color. We do not use spot colors in our printing process; they are only used in offset printing.
• Avoid considering your monitor as the target ideal color. Computer monitors use RGB colors illuminated by a light to display your file. This is fundamentally different from the viewing conditions of a printed file, where the CMYK color mode is used, and there is no light illumination. Also, your monitor is capable of showing more colors than a printer can print. You can simulate the brightness reduction of a printed piece by reducing the brightness of your monitor by 30%. However, this will only provide an approximate view and may still not be accurate.
• Do not print out your book on your personal printer. Your printer and your paper will not print like the digital book printers, even if you had the same color profiles. Home printers often print much darker than professional-grade printers and vary wildly in quality.
• Do not assume every printer output looks the same. If you printed your book at one book printer and then print the same book with a new printer later on, the output may look different. Everything from paper quality to the types of printers will be different. You can use the previous printing as a comparison, but most likely you will have to adjust your color after reviewing a printed proof.
• Do not be discouraged if you do not like the proof colors. It happens sometimes where the file just doesn’t print like you expected it to. This is okay. All you have to do is adjust your file’s colors. Instead of using your onscreen image, look at the proof and make adjustments accordingly. If you need some tips or recommendations, just give Gorham Printing a call.

Always Review a Printed Proof

The only real way to check your color is to see it printed on the exact paper by the exact machines you plan to using for your full print run. This is why we offer Printed Proofs ($45) with an order so you can see exactly how it will look before approving your book for production. Printed proofs are neither bound nor laminated but will be an exact replica of your text and images.

After reviewing your proof, if you wish to make changes, you can submit new files and review additional proofs (see Service Rates for pricing), repeating the process as needed before going to production.

*Why can I not get a printed proof without placing an order? Since we are a short-run book printer and not a POD (print-on-demand) printer, or machines require intricate calibration prior to operation. Because of this setup requirement, the cost of printing one book is often equal to the cost of printing 25 or more books. Some of this setup, such as page count and trim size calibration, happens during the proof stage, allowing us to offer cost-effective proofs when paired with a full order.

To make changes to your proof, open up your original file (InDesign, Word, PS), go to the image you want to change, adjust the colors as you see fit, and export a new PDF.

The most common color adjustments are:

• Too Dark – Adjust the brightness by 5%-15%. If you are editing in Photoshop, use your levels and adjust the mid to dark range.
• Too Red – This means your image is magenta (the M in CYMK) heavy. If you are using Word, you can edit your image using separate photo editing software and then replace it in Word. Alternatively, you can use the Picture Format tools provided by Word under Color. If you are in InDesign, we recommend adjusting the color balances in Photoshop and relinking the images.
• Too Yellow – This means your image is yellow (Y) heavy. Use the steps in the “Too Red” bullet point to adjust your images.
• People are Too Pale – This means your image is either too bright or Cyan (C) heavy. Use the steps in the “Too Red” bullet point to adjust your images.
• People are Too Dark – Adjust the brightness by 5%-15%. If you are editing in Photoshop, use your levels and adjust the mid to dark range. You may also want to check your color mode because if your image is set RGB or sRGB especially this may be trying to make colors that are too rich which in turn is making them look dark. Switch to CMYK or just brighten midtones and dark ranges more.
• Images Look Dull – Adjusting your contrast and saturation may help with this. Your backlit screen may be making your images appear more saturated than they really are. Higher saturation will result in more toner is going on the page when printing.

Final Touch On Color

When it comes down to it, color is subjective and can be based on your personal preferences. When printing a book (or anything), make sure to get a printed proof on the exact paper stock from the same printer that will be printing the final run. Your proof will show you the real color of your file and how it will look. From there you can make adjustments to the file as needed. Never be afraid to ask questions! Call us or email us anytime. 

Get started with your printed color book today!

You create the perfect sundae- a couple scoops of ice-cream, drizzle of chocolate syrup, some sprinkles and nuts, and a spritz of whipped cream. You are ready to take the first bite but something is missing, the cherry! If you picture your printed book like you would a sundae, the cover finish is the cherry on top, the last ingredient needed for the perfect sundae.

However, which cover finish do you choose? Choosing a cover finish can feel pretty daunting. There are many variables to consider. How will you be distributing your books? Will it need more durability? Does your cover image need shine or more a subtle look? And to top it all off, you need to consider price.

To help you make this decision and choose the best cover finish for your book, we’ve compiled a list of the pros and cons of each finish option.

What Are the Cover Finish Options?

We offer three different cover finish options: – UV Liquid Coating, Gloss Film Lamination, and Soft-touch Matte Film Lamination. Book cover finishes can be applied to your softcover, printed hardcover, dust jacket and spiral bound book covers.

UV Liquid Coating

UV liquid coating is a liquid solution that is cured using ultraviolet and infrared lights. A nice simple shine, it is a great option for saving costs, common in the industry, and works great for just a simple shine.

Pros:

• High Shine – UV liquid coating is a high shine that can make your colors pop!
• It’s Cost Effective – UV liquid coating doesn’t use film that overlays the whole cover, making it a great option if you are wanting to keep the price low to print your books.
• Prevents Curling – A book’s cover can curl due to the book making process. When using a traditional film lamination this adds more tension to the cover and can cause more of a curl on the finished books. However, UV liquid coating adds some protection but because it is a liquid and not a film it doesn’t cause the tension on the cover and helps it continue to lay flat.

Cons:

• Will Show Wear and Scuffs: UV liquid coating is not a protective coating and will show general wear and tear quickly. Especially if the book sees a lot of use and traveling. Just like books you see in bookstores that are brand new will have wear around the spine and edges just from the book production process. Streaking or scuffs will also appear more if the books are stored or transported in warm to hot temperatures.

• Noticeable on Dark Covers – Covers that are black or predominately dark will show wear even more. You most likely will see it even before you open the books from shipping and the production process. Some authors like this look but if you need something a bit more protection we recommend looking into film lamination.

Overall, uv liquid coating is a great starting option for authors, self-publishers, and publishers looking to print their books and keep costs down, but still offer a bit of a shine to their cover. It is also a great option for advanced reader copies or books that you are not concerned about seeing a little bit of wear.

Have you received our Free Guide Book to Printing and Self Publishing? It is a great example of the uv liquid coating and offers great tips and tricks for designing, printing, and marketing your book!

Gloss Film Lamination

Gloss film lamination is a reflective shiny film overlay, it provides a more polished look and durability that is a classic choice for many books.

Pros:

• Better Protection – Since the lamination is a plastic film that lays on top of the entire cover, it provides protection that uv liquid coating would not. If you expect your book to be used frequently or plan to distribute to multiple locations you may want the extra protection of gloss film lamination.
• Looks Great with Photos – If your cover has an absolutely gorgeous photo that you really want to stand out, gloss film lamination can really amplify the image.
• Easy to Clean – If you have an outdoors book or a children’s book, gloss film lamination might be the right choice for you. With its smooth surface and thick film, it hides fingerprints easily and can be simply wiped off if small hands or outdoor dirty hands handle them.

Cons:

• Easy to Leave Fingerprints – The very reflective film, while giving your book a great shine, is susceptible to fingerprints from whoever picks up the book.
• The Potential to Peel – If your books are not handled gently during transportation or if they are exposed to high temperatures, the film can become weak and start to peel.
• Cover Can Curl – When applying the gloss film lamination to your cover, it is stretched over the cover with the help of a heated lamp. Because of this, there is a natural tension from the lamination once it cools that will cause the cover on a softcover or spiral bound book to curl. This curling will relax overtime, but not completely.

Gloss film lamination is a tried and true option that is great for all kinds of books! From children’s books, textbooks, memoirs, and photography books, gloss film lamination offers the shine and durability you may want without breaking the bank.

Soft-Touch Matte Film Lamination

Soft-touch matte film lamination is a plastic film overlay similar to gloss film lamination but offers a more muted look to your cover instead of shine while still offering durability. The uniqueness for this film lamination is more the feel it offers rather than the look. Soft to the touch, it is a velvety texture that feels great to hold in your hands.

Pros:

• Works Well with Dark Covers – If you plan on having a black or predominately dark cover, the soft-touch matte film lamination works best as it doesn’t show any streaking that may occur with the gloss film lamination or uv liquid coating.
• One of a Kind Feel – The soft-touch matte film lamination’s greatest stand out is how it feels. With the lamination already creating a softer look to your cover’s illustration, it will be a nice surprise for customer’s when that velvety softness is felt while holding the book too!
• Premium Features – If you are looking for that extra pop and are considering 3D Spot UV, we always recommend the soft-touch matte film lamination. The 3D Spot UV is a raised and reflective overlay that is a stunning contrast to the soft-touch matte. It’s a winning combination that we gush over every time!

• The Most Durable – A very hardy film lamination, soft-touch matte film lamination is most likely to withstand warm to hot temperatures during storage and transportation. It is also a great option when avoiding scuffs or tears to your cover.

Cons:

• Dulls or Softens Images – Soft-touch matte film lamination is the most “visible” cover finish. While still being a clear film, it will soften the crisp look of any photography or illustration present on your cover as well as dull the color. If crisp images and brighter colors are a must for your cover we recommend going with the gloss film lamination instead.
• Cover Can Curl – Just like with gloss film lamination, soft-touch matte film lamination is a film that is stretched over the cover with the assistance of a heated lamp. Once the lamination begins to cool and contract, tension occurs between the lamination and cover that leads to curling. This curling will relax overtime, but not completely.
• Can be Seen on the Spine – During the binding process, the soft-touch matte film lamination can lift up along the spine bend which can be visible especially on darker covers.

The soft-touch matte film lamination feels and looks personal. It’s always a popular option for novels, memoirs, and journals- something that makes you want to curl up next to a fire while still having the durability to last for a long time!

Final Choice in Choosing Your Cover Finish

If you are writing your first novel or putting together an extensive history book, there is a cover finish perfect for it. It is ultimately up to you what is most important; whether that be low costs, durability, or a certain aesthetic you are looking for your cover. If you are still uncertain, take a look at other books that are similar to yours. See if their covers have a shine or a more muted look to it. Also, take note of any wear or tear from general use or from just sitting in a book shop! 

Otherwise, give us a call at Gorham Printing and we would be more than happy to offer our professional recommendation for the cherry to your perfect sundae!

Embarking on the journey of book publishing is an exhilarating endeavor that marries the artistry of words with the visual impact of images. In a world where every detail counts, the pictures within your pages are more than mere illustrations—they are storytellers, conjuring emotions and bringing depth to the narrative. Whether it’s the delicate interplay of shadows and light in a photograph or the sharp clarity of a vector illustration, each image is a pivotal piece of the reader’s experience.

As we venture into the realm of print and digital book production, the technical side of image formatting becomes the unsung hero of this creative process. Properly formatted images ensure that the visual tale you’re telling is conveyed in its richest form, resonating with clarity and color on every page or screen. This meticulous attention to detail transforms good content into great and great into unforgettable. So, let’s delve into the crucial aspects of image formatting, ensuring that your visuals are seen and truly experienced in the way they deserve.

Understanding Image Specifications – Choosing the Right File Format

The cornerstone of image preparation is selecting the appropriate file format, which can significantly influence the visual quality of your work.

TIFF (Tagged Image File Format): Revered for its “lossless” quality, a TIFF maintains all image data, ensuring that every pixel is preserved during saving. This format is quintessential for print, where every detail contributes to the tactile experience of the reader. In eBooks, TIFFs can be used, but their larger file size may require careful consideration to balance quality with performance.

JPEG (Joint Photographic Experts Group): While ubiquitous due to its “lossy” compression, JPEGs can degrade with each save, making them a less ideal choice for the final print product. However, they can be acceptable for eBooks if used judiciously, ensuring that the compression does not visibly tarnish the image quality on e-readers and tablets.

EPS (Encapsulated PostScript): When it comes to graphics like logos or intricate line art, the vector format of EPS stands unmatched. It maintains crispness regardless of scaling, an attribute vital for print and digital mediums where images may be resized to fit various layouts.

Perfecting Resolution: The Clarity Behind the Pixels

The concept of resolution, measured in dots per inch (DPI), is pivotal in distinguishing between print and digital image use. A high resolution of 300 DPI is standard for print books, ensuring that images appear sharp and detailed when transferred onto paper. On the other hand, for eBooks, the preferred resolution is often lower, at 72 DPI, which is optimal for screens and helps reduce the file size for faster loading and a better reader experience.

Integrating Images into Your Layout – Linking vs. Embedding Images

When incorporating images into your book’s layout, understanding the difference between linking and embedding is crucial. Linking refers to the inclusion of images as separate files within the document, which keeps the overall file size manageable and ensures higher-quality outputs. On the other hand, embedding images adds the entire data into your file, leading to significantly larger documents that can be cumbersome to handle. For streamlined processing and to maintain image integrity, always opt for linking in page layout programs. In word processors, where embedding is common, disable image compression in the settings to preserve quality upon export.

Acquiring and Optimizing Images

Securing the right visuals entails choosing from high-resolution digital camera shots, licensed stock photos, or web images—with caution. Web-sourced pictures often come with resolution limitations and potential copyright restrictions, requiring due diligence. Always prioritize images you have the right to use and ensure they meet the necessary quality standards for your publishing format to maintain both legality and aesthetic integrity.

Please note that high resolutions are vital when converting physical artwork to digital: 300 dpi for photos and 600 dpi for line art. Employ scanning techniques that prevent moiré patterns and ensure the original quality translates well into the digital realm, preserving the integrity of the artwork.

Advanced Image Preparation – Color Management for Print and eBooks

The journey from camera to print or screen is paved with crucial color decisions. For print, images in CMYK allow for accurate color reproduction, while eBooks thrive on the RGB spectrum, vibrant across diverse e-readers. Anticipate color shifts and take the time to convert colors carefully to avoid unexpected results in print. We suggest utilizing Photoshop’s color correction tools to fine-tune hues and contrasts.

To master Photoshop’s color modes, switch from RGB to CMYK for print or optimize RGB for digital displays. Here, you can emphasize image integrity from the start— where you can scan at appropriate resolutions and in the correct color modes. Optimization in Photoshop involves tweaking levels and curves to achieve the right balance of color and tone, ensuring the images pack a visual punch without compromising on quality.

Best Practices for Image Formatting

Certain best practices in image formatting stand out in a landscape crowded with varying standards. Ensuring images have the right resolution, format, and color profile is paramount. When handling prints, 300 dpi TIFFs preserve detail, and for eBooks, resized and compressed JPEGs offer a balance between clarity and load time. Make sure to always keep original files intact for future revisions.

Choosing the Right Equipment and Techniques

Immaculate image preparation begins with high-caliber equipment. Cameras with high resolution and large sensor sizes capture finer details necessary for print. For eBooks, even though lower resolutions suffice, starting high gives flexibility in editing.

Lighting also casts the stage for photo clarity and mood. Invest in consistent lighting setups to ensure each image reflects the desired atmosphere. Remember, staging is an art—compose with intent and allow space for design elements and text overlays. The use of high-quality lenses, tripods, and a keen eye for composition turn ordinary shots into captivating images for any book format.

Considerations for Book Proportions and Layout

Crafting the layout of a book is much like arranging pieces in a puzzle; each image must seamlessly fit the page’s dimensions. Whether you opt for portrait or landscape shots, ensuring they harmonize with your page design is essential. Remember to leave ample space around your subject, considering how the image might be cropped for the perfect fit. This approach not only prevents crucial details from falling into the book’s gutter or being trimmed off but also preserves the integrity of your visuals, ensuring that every picture tells the full story it was meant to.

Strategies to Avoid Over-Editing

In the realm of photo editing, less can often be more. It’s tempting to keep tweaking, but the key is to enhance, not overshadow, the original beauty of your photographs. Adopting non-destructive editing methods allows you the flexibility to revert or modify without harming the image’s essence. Stick to file formats renowned for preserving quality, like TIFF, to ensure the images retain their vibrancy from screen to print. A consistent hand in editing helps to weave a visual consistency that echoes through the pages of your book.

Collaboration with Designers

Imagine a dance between your vision and the designer’s expertise, each step in sync to create something beautiful. Open and ongoing dialogue with your book designer is crucial—after all, they are your partner in bringing the visual elements of your book to life. Offering a variety of images—showcasing different perspectives and compositions—gives your designer the artistic license to select the best fit for the layout. Plus, understanding the nuances of bleed is not just technical know-how—it’s about crafting the book with precision, ensuring every image lands just right, and that the final product is as you envisioned, without a pixel out of place.

Preparing for eBooks vs. Print – Understanding the Distinctive Requirements

Optimizing for Print

When preparing images for print, clarity is king. High-resolution images are the foundation of crisp, clear printing that breathes life into every detail on the page. As you fine-tune your images, aim for a resolution that ensures the sharpest quality without sacrificing speed or efficiency in the printing process. Equally important is color fidelity—this demands a precise calibration of your images to the CMYK color space, ensuring that the hues you’ve carefully selected translate perfectly from digital to print. Consistency is key; sticking with formats like TIFF and PSD will help maintain the integrity and vibrancy of your visuals throughout the production cycle.

Formatting for eBooks

Adapting images for eBooks is a balancing act of aesthetics and technology. Since devices vary in display capabilities, resizing images to suit a range of screens is critical—sharp enough to delight the eye yet scaled to support smooth performance. Compression comes next, reducing file sizes for swift downloads without noticeably diminishing image quality. Notorious for their compression efficacy, JPEGs often become the format of choice. Lastly, stripping away extraneous metadata from your image files is a subtle but effective step toward optimizing your eBook. It’s a meticulous process where every kilobyte saved contributes to your digital publication’s seamless delivery and enjoyment.

Printing with Gorham – Our Clients Trust Our Quality

In the tapestry of book production, images are the vibrant threads that add depth and texture to your narrative. As we’ve explored, preparing images for print and eBooks is both an art and a science, essential to ensuring that your readers’ visual journey is as compelling as your written word. Remember that each detail, from the resolution to the color space, is pivotal in bringing your vision to life.

Now that you’re equipped with the knowledge to perfect your images for any medium, the final step is to bring your creation into the physical world. At Gorham Printing, we understand the significance of this moment. Let us take the baton and help you cross the finish line. With our expertise and your mastery over image preparation, your book will not only be published but will shine in the hands of eager readers.

Are you ready to turn the page and start this exciting chapter? Reach out to Gorham Printing today, and let’s make your book unforgettable.

The world of book self publishing has seen a significant transformation over the last decade, with self-publishing emerging as a powerful and profitable avenue for authors. We’ve compiled a list of 30 essential self-publishing and book publishing tips to help you navigate this exciting landscape.

Getting Your Book Ready for Self Publishing

1. Understanding the Types of Editing:

One of the biggest criticisms of self-published books is their lack of editing. Therefore, one of the most vital book publishing tips we can offer is to understand the different types of editing services available:

Copy Editing: This is the simplest level of editing, focusing on punctuation, grammar, sentence structure, spelling, and typographical errors.

Line Editing: Line editing focuses on the creative content within your writing, exploring word choice, paragraph structure, narrative flow, language style, and readability.

Developmental Editing: This type of editing hones the storytelling aspect of your work, providing feedback on plot, character, theme, and symbolism for fiction or chapter organization and clarity for non-fiction.

Research Editing: Especially helpful for non-fiction and historical fiction works, a research editor checks for inaccuracies or inconsistencies in your writing and ensures credible sources back your content.

2. Professional Cover Design:

In the self-publishing era, investing in professional cover design is essential. While it may be tempting to DIY it, a well-designed cover can significantly impact your book’s sales by making it stand out in online marketplaces. Check out our custom cover design portfolio!

3. Professional Book Formatting:

Whether you are printing your book or selling digital versions online, it is vital that your book is formatted appropriately. We recommend investing in book formatting services to ensure your book is as professional as those published by traditional publishing houses. While you can certainly figure it out independently, the process is complicated, tedious, and time-consuming. Therefore, hiring an expert for this stage is always worthwhile.

4. Making Additional Purchases Easy:

Extra copies mean extra profit. One of the most effortless book publishing tips to perform is to include a short form at the back of the book or a few lines on the copyright page with payment and contact information. This makes it easy for readers to purchase additional copies of your book. We also recommend including a “sneak peek” page at the back of your book to tease other books you’ve already published!

5. Join Self-Publishing Organizations:

Self-publishing is an art that has been around for centuries, so there is no need to start from scratch. You can benefit from the collective wisdom of fellow publishers who’ve already done what you’re doing now. Organizations like the Independent Book Publishers Association or The Association of Publishers for Special Sales offer valuable resources and information about distribution and wholesale services.

Marketing Your Book

In today’s digital age, marketing your book effectively is crucial for its success. It would be best to begin marketing your book before it is even published. We suggest learning from book marketing experts and applying proven strategies to get your book noticed. The following book publishing tips (tips #6 – #23) are great strategies to get started.

6. Branding with a Company Logo:

One of the key aspects of being an author is recognition. However, many readers are not exceptional at remembering an author’s name. Therefore, we suggest designing a logo for visual recognition of your brand. We recommend developing a logo for yourself and using it on all correspondence, your webpage, and social networking sites to spread the word about your book.

7. Getting on Social Platforms:

Social media platforms are powerful free tools for promoting your book and building a community around your work. You can share engaging content, interact with your followers, and respond to comments to build strong relationships. Just remember, each platform has its unique features and audience, so it’s important to choose the ones that align with your target readership.

Facebook: Facebook is a versatile platform that allows you to create a dedicated page for your book, where you can share updates, host events, and interact with your readers. You can also join relevant groups to connect with other authors and readers. Facebook’s advertising platform also allows you to target specific demographics, making it easier to reach your ideal readers.

Pinterest: Pinterest is a visual platform that’s great for sharing images related to your book, such as cover designs, character inspirations, and mood boards. If your book involves many visual elements or you’re writing in genres like cooking, DIY, or home decor, Pinterest can be an excellent platform for engaging your audience.

Instagram: Instagram is a highly visual platform that’s perfect for sharing eye-catching images of your book, behind-the-scenes photos, and even short videos or reels. You can also use Instagram Stories to share updates or host Q&As. Instagram is particularly popular with younger readers, making it a great platform if your book targets a younger demographic.

TikTok: TikTok is a platform for short, creative videos. Authors can use TikTok to share short readings, behind-the-scenes looks at the writing process, or creative promotional videos. The platform’s algorithm also allows content to go viral, even for new users. TikTok is especially popular with Gen Z, so it’s a great platform if your book appeals to this age group.

LinkedIn: LinkedIn is a professional networking platform, making it ideal for non-fiction authors, especially those writing in the business, self-help, or professional development genres. You can share articles related to your book’s topic, network with other professionals in your field, and even find speaking or collaboration opportunities. LinkedIn’s audience is more professionally oriented, making it an excellent platform for thought leadership and professional branding.

8. Creating a Website:

A website acts as your online hub, where readers can learn about your book, read excerpts, and directly purchase copies. It’s also a platform to share updates, blog posts, and author events. A well-designed, user-friendly website can significantly enhance your professional image, increase your online visibility, and provide a seamless shopping experience for your readers.

You can make it easy by utilizing Gorham’s online store. When you print your book with Gorham Printing, you’ll have the opportunity to list your book. Each book gets its own webpage called a Booksite. Booksite pairs with your PayPal Business Account to create a customizable storefront where customers can purchase your book. Alternatively, if you want a private website designed precisely to your specifications, we suggest using American Author – a website design company specifically for authors.

9. Starting a Blog:

Creating a blog is an excellent way to connect with your readers and establish yourself as an authority in your book’s subject matter. Regularly post content that is relevant and valuable to your readers. This could be behind-the-scenes insights into your writing process, character development, or the research behind your book. You can also share updates about upcoming events or new book releases. Engage with your readers by responding to comments and encouraging discussions. A well-maintained blog can significantly boost your online presence and help build a loyal reader base.

10. SEO for Authors:

Search Engine Optimization (SEO) is a powerful tool for increasing online visibility. By optimizing your website and content with relevant keywords, you can improve your ranking on search engine results pages, making it easier for potential readers to find your book. This includes optimizing your website’s metadata, using relevant keywords in your blog posts, and creating SEO-friendly book descriptions. Additionally, consider creating content that answers common questions about your book’s topic, as this can attract organic search traffic.

11. Writing an Online Article:

Speaking of writing, the Internet is a great place to post information about your book. You can reach hundreds of thousands of people by getting the word out about your book through guest posting and content marketing. Consider submitting your articles to popular blogs, online magazines, or websites in your genre.

12. Contacting Newspapers:

Local and national newspapers can be a valuable platform for promoting your book. Start by writing a compelling press release highlighting your book’s unique aspects and why it would interest their readers. Make sure to include essential information like the book title, author name, publication date, and where it can be purchased. If your book is about a topical issue or has a local angle, make sure to highlight this. Once your press release is ready, research the appropriate contact at the newspaper – this could be a book editor, features editor, or reporter who covers your book’s topic. Send them your press release along with a personalized pitch. Following up after a few days can also increase your chances of getting coverage. To learn more, start at Paul Krupin’s site, blog.directcontactpr.com.

13. Using Email Marketing:

A simple email letter with an image of your book can be an effective promotional tool. However, to release news about your book, you must first build an email list and create rapport with your audience. We suggest starting a newsletter as soon as you decide to write a book. Encourage your friends and family to forward the notice to their friends about your book and share your newsletter with fellow writers, potential readers, and anyone else in your writing circle. Once you have a newsletter, you can send regular updates about your book!

14. Designing a Book Trailer:

A book trailer is a short video that gives potential readers a glimpse into your book’s content, similar to a movie trailer. It’s a creative and engaging way to generate excitement and interest in your book. You can share your book trailer on your website, social media platforms, and email newsletters. Consider hiring a professional or using video editing software to create a high-quality trailer that captures the essence of your book.

15. Print Advertising:

Have a professional designer create promotional pieces such as bookmarks with your web address or phone number, business cards, posters, flyers, or brochures. You can then use this merch anytime an opportunity presents itself to connect with a potential reader, a location to sell your book, an endorsement, or anyone else who can help you further your book.

16. Finding Endorsements:

Endorsements, or blurbs, from established authors or experts in your field, can significantly boost your book’s credibility and appeal. Start by identifying potential endorsers relevant to your book’s genre or subject matter. This could be a successful author you admire, an expert in your field, or even a popular blogger or influencer. Reach out to them with a polite, personalized request, offering a free copy of your book for their consideration. Be sure to explain why you believe they would be a good fit to endorse your book and how their endorsement could benefit their own audience. Remember, endorsements are a two-way street, so be prepared to offer something in return, such as promoting their work to your audience.

17. Hosting a Book Launch:

A book launch is a fantastic way to celebrate the release of your book, generate buzz, and kick-start sales. You can host a physical event at a local bookstore, library, or even a unique venue that ties into your book’s theme. Alternatively, consider hosting a virtual book launch on a platform like Zoom or Facebook Live, which allows people worldwide to attend.

18. Arranging Speaking Engagements:

Speaking engagements are a great way to promote your book and establish yourself as an authority in your field. Offer to speak at local libraries, book clubs, schools, or industry events. You can also host webinars or participate in online panels. Tailor your talk to your audience, and make sure to weave in references to your book. Always have copies of your book on hand for sale after the event. Speaking engagements not only help sell books but also build your reputation as an expert.

19. Entering Competitions:

Participating in book awards and competitions can provide valuable exposure to your book and recognition for your work. Winning or being shortlisted can be used in your marketing materials to attract potential readers and boost credibility. Consider entering reputable competitions such as the Writer’s Digest International Self-Publishing Book Awards, the Independent Publisher Book Awards (Ippy Awards), or the Ben Franklin Awards sponsored by The Independent Book Publisher’s Association (IBPA). While there’s often an entry fee, the potential benefits of visibility and credibility can make it a worthwhile investment.

20. Appearing on or Starting a Podcast:

Podcasting is a powerful medium to reach a wider audience. Consider starting your own podcast related to your book’s theme or appearing as a guest on existing podcasts. This can help you connect with potential readers, share insights about your book, and establish yourself as an authority in your field.

21. Creating Online Courses:

If your book is informational or instructional, consider creating an online course based on its content. This not only provides additional value to your readers but also opens up a new revenue stream. Online courses can be hosted on platforms like Udemy, Coursera, or your own website. They can deepen your readers’ understanding of your book’s topic and provide an interactive way for your audience to engage with your content.

22. Crowdfunding:

Crowdfunding can be a viable option to fund the publication of your book. Platforms like Kickstarter or Indiegogo allow you to raise funds from a community of backers in exchange for rewards, such as a copy of the book or a mention in the acknowledgments. This not only helps cover the costs of publishing but also helps gauge interest and build a community around your book before it’s even published. We especially love this option for niche genres like family history books.

23. Joining or Starting a Writing Group:

Writing groups provide a supportive community where you can share your work, receive constructive feedback, and learn from other writers. They can be a source of motivation, inspiration, and accountability, helping you stay on track with your writing goals. Whether you join an existing group or start your own, the collaborative environment can enrich your writing process and enhance your skills.

Preparing to Sell Your Book

24. Finding a Distributor/Wholesaler:

Companies like Baker & Taylor or Independent Publishers Group can help get the word out about your book. They have national databases filled with titles that bookstores and libraries like to order from. However, it is vital to keep in mind that there is a price for using their services. Most expect 55% of the retail price of the book. (15% for them/40% for the bookstore is the general rule.) Typically, you will not use a distributor if you’re only printing a few hundred books, at least until the sales of your book begin to grow.

25. Selling on Digital Bookstore:

Digital bookstores like Amazon, Barnes & Noble, and Apple Books are significant players in the book market, making them essential platforms for self-publishers. Of course, there are smaller online bookstores that can offer a variety of opportunities to increase your sales as well. All of these platforms make it easy to self-publish your book, and their global reach can help you connect with readers all over the world. Additionally, they provide useful book publishing tips and tools for authors, such as running promotional campaigns or using targeted ads to reach a wider audience.

26. Approaching Locally Owned Bookstores:

Independent bookstores can be an excellent platform for selling your book and connecting with local readers. These bookstores often support local authors and can host book launches, signings, or author events. However, they usually require a 40-50% cut of the retail price. To find independent bookstores in your area or a specific zip code, visit Booksense.com. Building relationships with local bookstore owners can lead to ongoing sales opportunities and increased local visibility for your book.

27. Creating Audiobooks to Increase Your Market:

The popularity of audiobooks is on the rise, offering a new avenue for reaching readers as a self-publisher. Creating an audiobook version of your work can tap into this growing market, making your book accessible to those who prefer listening over reading. Depending on the genre of your book, this can significantly broaden your audience and increase your book sales.

28. Getting Book Reviews:

Book reviews can significantly boost your book’s visibility and credibility. One of the best book publishing tips you can follow is encouraging readers to leave reviews on platforms like Amazon and Goodreads. You can also contact book bloggers, influencers, or professional review services. Positive reviews can influence potential readers and increase your book sales. Remember to thank your reviewers and respond to reviews when appropriate, as this can foster a sense of community and engagement around your book.

29. Networking:

Networking is a valuable tool for any self-publishing author. Connect with other authors and industry professionals to learn from their experiences, gain exposure for your book, and potentially open up collaboration opportunities. Attend writer’s conferences, join author groups on social media, or participate in online forums. These connections can provide valuable insights, support, and opportunities to promote your book. Remember, networking is about building mutually beneficial relationships, so be sure to offer support and value to others.

30. Continuous Learning:

The world of self-publishing is constantly evolving. Our last, and one of the most valuable, book publishing tips we recommend is making an effort to stay updated with the latest trends and best practices in self-publishing to ensure your success in this field. You never know when something new and exciting will pop up to improve your sales further.

Remember, the journey of self-publishing is a marathon, not a sprint. Take your time understanding each step, and don’t hesitate to seek help when needed. Happy publishing!

Like many things in life, we can do it ourselves or pay a professional. Book cover and text design is no different. But just because you can, doesn’t mean you should! Unlike tiling your bathroom, book design involves more rules, skill, and details than your typical DIY project. Cover design relies on marketing tricks and principles that have a great impact on the sales of your book, while text design is more about design traditions that have been developed over centuries. Investing in professional text and cover design will save you time, get you noticed by buyers, and respected by industry leaders.

What Readers Look For

Readers who favor a particular genre will be enticed by a fresh take on a familiar style. While you may be well-acquainted with the popular styles of your genre, your intimate knowledge of your book will hinder your ability to boil it down into a single, cohesive design. Studies have proven that DIY designs sell less books. Reedsy (a prominent publishing aggregator) ran a cover design study and found “a 35% increase in the marketability of books with professional cover designs” (Reedsy Marketing Value of Professional Book Cover). The numbers were even higher for the genres of mystery and romance. Avoidable design flaws may include low visibility online, amateur Photoshop skills and unfortunate typeface choices. Don’t get us started on how much time and technical expertise it takes to prepare files for your book printer…a nightmare of details and software know-how for the uninitiated.

Interior Design

Interior text design may follow obscure rules that take years to learn, but can really make or break the readability of your book. Often unnoticed by the untrained eye, you can guarantee that a critic, publisher or librarian can tell at a glance (and cringe) when these rules haven’t been followed. Common rookie mistakes are; unconventional typeface choices, uneven spacing or unjustified text, spaces between paragraphs, misplaced headers, and generally poor readability. While you may have business software that is capable of page layout (sort of), it is a time-consuming process that will push back the release date of your book, maybe even stalling it completely. The bottom line is your book’s interior text design needs to work. Professional text design is the fastest way to make that happen.

Cover Design

Designing your cover or text yourself may be tempting for various reasons; money, ownership of the process, making all your own decisions and using software you already have. However, you are missing out on the full potential of your book and you may even be literally selling it short. A professional touch is likely to make you more money, get you more views, gain you more respect and save your valuable time.

What Makes Your Book Sell

For the best book sales success, you will need respect from industry experts and professionals. The last thing you need is to hand out your book at a convention only to have your content be dismissed as unprofessional. Professional cover and text design will allow you to be taken seriously from book-industry influencers or even big-name publishers. Respect can give your book wings to fly in a busy marketplace. Hiring a professional book designer would give you the edge you need to sell your book because they have the knowledge, the experience, to will make your book shine.

Meet Gorham Printing’s Lead Designer

At Gorham Printing our design department is beyond compare and has worked with authors in every genre. We would like to shine a light on one of the most experienced and talented designers in the industry. Her name is Kathy Campbell and with thirty years in the book design business, Kathy’s broad experience allows her to meet the needs of diverse book genres. Over the years, she has designed thousands of book covers. Many of these books, both novels and histories, etc., can be found at Amazon or Barnes & Noble. Her talent and attention to detail along with her creativeness can be an asset to any author wanting a professional book cover that will stand out in a busy marketplace.

In addition to cover design, Kathy specializes in complex interior text layouts. From coffee-table books to scientific and medical works, she has experience in forming scattered elements into a cohesive whole. Creative problem-solving has kept her engaged and excited to meet the next challenge.

Choosing the Design Package that Fits You

Now that you know you want professional book design, it is time to choose what book design package that will best fit you. Check out Cover Design Packages and Text Design Packages at gorhamprinting.com. Or take the easiest route and simply email or call the Gorham Printing team to discuss your book project. Because every book is as unique as the author who wrote them!

We live in an age where each step brings us closer to fully embracing a digital world. This new world is convenient, almost everything we need can be found right at our fingertips. A digital copy of a book is called an eBook and has increasingly become popular over the past decade when it comes to reading.

What exactly is an eBook though? What are the pros and cons of having a digital version of your book over a physical one? If you are a self-publisher, or author, interested in getting your book out in the world, you may be considering the digital world as well.

Here at Gorham Printing, we can provide you all of the information you need when it comes to this digital format and help you decide if eBooks are a good choice for you!

But What Are eBooks?

Short for electronic books, eBooks are books made available in digital form that allows you to read them on an electronic device like a computer, tablet, or phone. However, eBooks differ from other files that may be readable on your electronic device, like a word document or PDF, as eBooks are not editable and, in the majority, reflowable.

eBooks have their own special file format, like MOBI and EPUB, that allows the reader to adjust things like font size and spacing, while still maintaining the format of the book no matter the display size they are viewing from. This allows readers to have the best reading experience that suits them, whether they read on a 15” monitor or a 6” phone.

These eBook files can be listed on online stores, such as Amazon or Barnes & Noble, where readers are able to purchase and download the eBook file directly to their electronic device. You may also be able to list your eBook on your own personal website that readers can purchase from instead.

There are both pros and cons when it comes to electronic books and knowing them will help you decide if the digital version of your book works for you.

The Pros of eBooks

There are differences between an eBook and a printed book that both have their respective place. Understanding these differences will be the deciding factor in choosing what version of your book you want to release out into the world.

Let’s start with the positives for eBooks:

They Can Be Sold at a Lower Price

Overall, converting your book into an eBook is cheaper than having your book printed. There is no cost of materials and production for eBooks unlike printed books. Additionally, there will always be a limit to how many customers can purchase a physical copy of your book, an eBook is limitless.

eBooks are Convenient

In this ever growing technological world, having access to any book you want with just a few clicks is becoming more appealing to people every day. Also, not having to lug around a 1000 page fantasy novel during your commute to work, or when you are traveling, is one of the reasons that eBooks have become popular overtime.

eBooks are Adjustable

Some readers may struggle reading the physical copy of your book. The text might be too small or the black text on a white page may be difficult for the reader to focus. Having the ability to change things like font size and color can make reading a more relaxing and enjoyable experience for them. Each reader is different and eBooks can be adjusted to reflect that.

While eBooks have many factors that are beneficial, there are still some things to consider that might make printing your book a better choice instead.

The Cons of eBooks

eBooks Have More Competition

With how incredibly easy it is to create an eBook and sell it online, there is a larger selection of eBooks compared to printed books in the market. If you are serious in making your book known, selling just an eBook might make that more difficult in the rapidly growing eBook collection.

eBooks Lack Charm

While eBooks are convenient and accessible, owning a physical copy is truly unique. There is an art to a printed book that is lost in the digital format. If you are willing to spend the time and money, you can create a breathtaking book that readers will be proud to cherish and have displayed on their shelf for years to come.

eBooks Don’t Support Local Bookstores

For book lovers, it is important to keep local bookstores alive and well. eBooks are unable to support that. If you are interested in seeing your local bookstore thrive, printed books are the way to do it.

Which Should You Choose?

Ultimately, that choice comes down to your priorities when creating and selling your book. If you are still uncertain, there is always the option to sell both physical and digital versions of it if you so wish!

Whether you want to print your book, convert it to an eBook, or both, Gorham Printing is here to help every step of the way.

Email or Call us and talk to Jordyn or Ashleigh today!

[email protected] or 360-623-1323

Congratulations! If you are reading this, it likely means you are starting, in the process of, or finished writing a book. Whether you are a brand-new writer looking to print your first book or an experienced author looking to do your 57th book, here are a few things to help you find the right print options for you! 

There are three main types of printing to choose from when publishing your own book. These options include:

• Print-on-demand (POD) printing
• Offset printing
• Short-run digital printing

We will walk you through comparing these questions with each printing option for publishing your book.

The Best Printing Options When Self-Publishing

1. Print-On-Demand (POD) Book Printing

Print-on-demand (POD) is a relatively new method of book printing. Until someone buys the book, it is not actually printed. When a print-on-demand book is purchased, a series of automated procedures are set into motion. The book is printed, bound, and cut all on one printer without anyone having to look at it which means very little labor

Most POD printers are part of a distribution center as well. You may know names such as Amazon (or KDP), Lightning Source, and similar book publishing and printing services that will list your book on their site, print the books, mail the book to the customer who purchased it, and then send you a percentage of the proceeds. The percentage the POD printer takes can be quite high. It can be up to 70-80% of the book’s selling price.

Print-on-Demand Options

When it comes to customizing your book, POD printing can be quite limited. Because they are usually using only a few machines, sizing, paper, and features are usually set to a certain standardized size and type. 

Print-On-Demand Pricing

POD can be quite affordable since the setup costs are usually all done automatically online and no material is actually used until a book is sold. However, the POD printer will require a very high percentage of the profits to go to them (up to 70-80%). 

2. Offset Book Printing

Offset book printing is what you might think when it comes to printing a book because it is a more traditional method. Very large presses, inks, paper on large rolls, big warehouses, etc. This method is great for printing large runs of 10,000+. It has a much higher setup cost per run but once it starts printing, it can be quite cost effective. The production time can be much longer than short-run book printing or POD and depending on if it is in the USA or overseas (many are), you will want to count for shipping and time as well.

Offset Book Printing Options

Depending on your quantity and if you are staying within the USA or going overseas, there can be quite a few options including custom cover features but can be limited when it comes to interior papers since they must come in rolls. However if you are printing 100,000+ books all at once, there option for purchasing paper specifically for you can increase.

Offset Book Printing Prices

The cost per book may be lowest you can find depending on the amount you print, however the upfront investment for 10,000+ books may be high. Even if the books are $2 each, at 10,000 copies you would be looking at a $20,000 investment + shipping + storage + distribution costs.

3. Short-Run Book Printing 

Short run book printing is a method of printing books that in short-runs of 25 – 5000 books usually. It is a sweet spot between POD printing and offset printing. Many short run book printing such as Gorham Printing, which is the premium book printer in the northwest, prints using sheet-fed, toner-based digital printers. The books are reviewed at each stage of the pre-production and production process by craftsmen to make sure the books are turning out at top quality. 

Using digital printers and improving efficiency methods, the setup costs for printing can be in a reasonable range that makes the per book price for authors and self-publishers easy to sell without the hassle of storing 1000+ books in their garage. The short-run book printing method reduces your need for storage and has faster turn-around time than offset printing. On average, softcover books can print and be ready to ship within the USA in 5-15 business days. 

(PRO TIP: Read our past article on The Differences of Short Run, Print-on-demand, and Offset Printing!)

Options with Short-run Book Printing

With short-run book printing you have more customizable options just depending on what your budget is. Unique sizing, cover finishes, paper choices, and even cover materials! You get the chance to talk to a real person and discuss what options are best for your vision and your wallet. 

Pricing with Short-run Book Printing

As we mentioned earlier, short-run is a sweet spot between offset and POD printing. You may be paying for the costs up front for printing the books but unlike POD, ALL the profits go to you when selling. The setup costs can be affordable and no need for storage. To get an exact quote instantly check out Short-run Book Printing Pricing or Ballpark Pricing for Book Printing. 

Which Book Printing Method is Right for You?

Well it all depends on how you want to sell your book and how many books you are looking to print. Our team at Gorham Printing are ready to talk to you about your next book project and help you find the right path that fits you!

Email or Call us and talk to Jordyn or Ashleigh today! [email protected] or 360-623-1323.