intro to book marketing

Create a custom store for your book.

Reach more customers and start selling with Gorham Printing Sales Tools, a custom web page for your book.

Marketing Strategies for Independent Authors

24 Tips for Self-Publishing Authors

Stay up to date with current self-publishing trends with these 24 essential tips.

How to Get Reviews for Your Book

In the publishing world, publicity is everything. Learn how to get your books in the hands of reviewers.

Managing Your Social Media for Self-Publishers

Stay connected with buyers and learn how to make social media one of your essential marketing tools.

How to Boost Your Online Presence

Take your digital marketing to the next level with these simple strategies for getting noticed online.

How Much Does it Cost to Print a Book?

Start exploring our custom options print quote for your book in minutes. No email or signup required.

Finding an Audience for Your Book

Marketing your book as an unknown author can be a challenge, to say the least. Self-publishers generally do not have the contacts or clout to maneuver their books into major book selling channels. Yet there are many other avenues to get your book recognized by—and sold to—potential readers.

Marketing Checklist
  • Create a logo. A logo of your publishing company on all correspondence and printed publications will go a long way in presenting a professional image for your book.
  • A professionally designed cover. The average book buyer is drawn in by a well-designed cover. According to marketing experts, you have about fifteen seconds to hook them with your back cover copy.
  • An order form. Placed on one of the last pages in your book, the order form is an excellent way to maintain continuing sales of the book. Add your web address to the order form to facilitate instant online ordering.
  • Online articles. You can reach hundreds of thousands of people online. You can submit press releases to places like,, or, where your article may be picked up by news media.
  • Web page. An online presence is an essential foundation for your book marketing plan. You will need to utilize social media and print materials to point people to your site. By doing so, you can make your website an online destination by linking back to it from all platforms of your marketing efforts.
  • Sales Tools. Check out our Sales Tools service to learn how you can build a one-page, personalized webpage to start selling your book online.

Who’s your audience?

You know your book best, and selling your book yourself is the most practical way to get the book in front of your audience. Where do they shop? What do they like to do? How can you contact them?

How many books should I order?

Self-publishing is an investment in your idea or story. A short run of 50-100 review copies might be a good start to distribute free in order to generate buzz. You can reprint the book later at higher quantities when sales take off, keeping the per-book costs low.

Does my book fit a niche market?

Some authors deal with subject matter that has a small field of interest or niche market. These books are sometimes easier to sell because it is simpler to identify the market. For example, a book on birds in Western Washington might be promoted with greater success sending out flyers or postcards to bird clubs than trying to work through a mass-market bookstore.

What Are The Best Places to Sell My Book?

Sell from local bookstores

Approach your local bookstores to see if they will stock and sell your book. Local bookstores usually require a 40-50% discount, so price your book accordingly. For a list of independent bookstores in your area or in a specific zip code, visit

Book distributors

Many bookstores prefer to buy from distributors and warehouses such as Ingram, Baker & Taylor, or IPG. A distributor’s fee is usually 10-20% on top of the bookstore percentage. For a list of other distributors, see

Social Media Checklist
  • Create a fan page on Facebook and then pin a post about your book at the top of the page.
  • Add dimension to your book signings by pairing them with an online cause that is related to your book topic or genre.
  • Open a Twitter account and tweet about your book.
  • Create a blog post on the subject of your book and link your web page in the post.
  • Create a profile on Goodreads for you and your books and encourage fans to post reviews.
  • Set up an account on LinkedIn; it’s not just for resumes. Take the opportunity to mention your book in your profile.
  • Create a #hashtag and ask readers to post images of them with your book on Instagram or Pinterest.
  • A simple email announcement with an image of your book can be an effective promotional tool to your friends and family. Encourage them to forward!

Sell from Amazon

Amazon Advantage: This program allows your book to be purchased directly from an Amazon sales page. Amazon requires a 55% discount from your established retail price, plus a $99 annual fee. You pay all packaging and shipping costs to send to Amazon warehouse, plus relabeling fees.

Fulfillment by Amazon: For extra fees, Amazon stores the merchandise, relabels the books to conform to their system, handles customer service, and ships the items to the buyer. We can facilitate a split shipment to Amazon. For each of these programs, you would be responsible for setup and communication with Amazon.

Professional account — $39.99/month + per-item referral fees & variable closing fees.
Individual account — $0.99 per item + per-item referral fees & variable closing fees.